Yesterday I followed a link, from Facebook, to a website. The owner of the website has set up in business and was keen to advertise his new company. Sadly having set the website up and gone live with it he'd done so before he'd got any real content in there. As a result when I clicked on the various pages to find out more I got pages of Lorum Ipsum standard text. I wasn't interested in using the company (just being nosy) but if I had been it would have been a real turn off for me. What surprised me most was the company is young and dynamic and all about IT. It would have taken no more than an hour to get some text on to the pages, even as a starter for 10. Not the best start to their marketing campaign! In the web age we expect better and are happy to 'switch off' and move on if what we see doesn't meet our needs. It's a lesson we all need to remember. Must go and check my own website!
thoughts on current business issues